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BECOME UNFORGETTABLE.

Being unforgettable means you’re a leading expert in your practice area. It means having a memorable and authoritative brand, and that people prefer you over the competition. Being unforgettable means people don’t forget you or what you do, and that no referral or opportunity is missed. For too long marketers have neglected these principles while charging high rates and producing minimal results. We have a better way...here’s how:

1
Focus on People, Not Search Engines

Search engines are a crowded space, where many fail and few succeed. Despite what you’ve been told, SEO does not need to be the focus of your marketing.

2
Build a Premium Brand

Building a brand simply means being seen as the best at what you do. It’s your reputation! A strong brand means better conversion and better clients.

3
Stay Top-of-Mind

The average firm is only receiving 33% of the referrals they could be. Staying connected with your network is key to maximizing referrals.

#UnforgettableLawyer

LEARN MORE

EZ Feature Top #4

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Video FAQs

Video Creates Trust

Video is a game-changer when used properly in your marketing.

At Spotlight Branding, one of our core services is helping our clients create Video FAQs.

While we certainly can appreciate promotional style videos, we believe that the most effective style is Video FAQs. You don’t need music, fancy graphics, or epic camera angles to accomplish the goal of video, which should be to create trust and make a connection with your audience.

Video FAQs do this in a way that written content cannot. Much like your blogs, your videos should focus on common situations or questions your clients have. But, with video they can see you and hear you. This creates a level of trust and comfort where the natural next step is to come in and talk to you!

Our Video FAQ service is simple. After getting to know your firm a little better, we will suggest a list of FAQ topics (which your welcome to modify). From there, we will schedule a local videographer to come to your office and film in the location of your choosing.

The experience is relaxing and easy. We believe in a point-and-shoot strategy which means there’s no need for cut-scenes or splicing together different angles. We want people to feel like they are in the room talking to you. So, the filming experience is as simple as answering questions you’re asked every day. That said, we will certainly bring the fancy camera, lighting, etc!

In the end, the goal is to have a robust Video FAQ library that is not only featured on your website, but that is used to enhance your other marketing efforts as well. Most of our clients regularly feature their videos in their social media and monthly e-newsletter.

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To schedule a video shoot today, contact our team or call (800) 406-7229.