Marketing Tactics Part 4 – Leaning on Emotion – LFMM 501

Emotion is a key marketing tactic, but playing too much into the negative emotions can ultimately backfire – either for your client or for you personally. We discuss on today’s episode.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!