7 Foolproof Ways to Create Engaging Content Part 2: The “One Thing” Strategy

We’re back with Part 2 of our series “7 Foolproof Ways to Create Engaging Content.” Last month we shared the “Top 3” method, which is the secret sauce to many of our blog posts and podcast scripts. To make it work, you identify a category in your legal niche and come up with three things in that category (e.g., three provisions you must have in your estate plan). This month’s tip is even easier! We call it the “One Thing” Strategy. 

To create a piece of “One Thing” content, start by asking yourself these two questions about your future readers/listeners: 

  1. What goals do they have related to the services you offer? 
  2. What fears about their problem/case keep them up at night?

From there, pick one of your answers to one of those questions, and come up with one thing readers can do today, either to achieve their goal or avoid their fear. Then, write your blog or podcast script focused on that thing! 

Once you start looking for them, you’ll see “One Thing” content pieces everywhere. A few title examples might be… 

  • “1 Thing You Can Do Today to Avoid an IRS Audit”
  • “Do This Now for a Faster Divorce” 
  • “The Secret to a Successful Custody Battle” 
  • “1 Step You Must Take After a Car Crash” 

The best part about this method is its brainstorming power. When you ask yourself the two questions above, you’ll probably come up with at least a half-dozen answers! If you choose one answer per post or podcast, it’s easy to create a content series (just like we’re doing right now).

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!