How to Turn Common Questions Into New Business

🎙Listen on SpotifyApple Podcasts, or wherever you get your podcasts!

💡 You’re answering the same client questions day in and day out — so why not turn those answers into your best marketing asset? In this episode, Mike and Eddie reveal how small and solo law firms can attract new business. From quick-win strategies to smart positioning, they break down how to package your everyday knowledge into something that drives results.

📌 Key Takeaways:

  • Why the most effective content comes from the questions you’re already answering.
  • How to reach clients fast even when your budget is tight.
  • What smart lawyers give away to earn trust (and land more cases).

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!