Every lawyer faces burnout at some point in their career. If that’s you right now — if you’re not getting enough sleep, feeling depressed, dreaming about case notes, and forgetting your family’s faces — this year, try spending some time falling back in love with law.
That’s more difficult than it sounds, but it’s not impossible. There are a host of things you can do to make your life easier as a solo practitioner or small law firm owner. To get started, try these five strategies to melt some of the stress away and remind yourself of why you do what you do:
1. FIND YOUR NICHE
Niche down, and you’ll make more money, streamline your marketing, and get more referrals all in one fell swoop.
2. BUILD YOUR BRAND
Is your website communicating what you do clearly? If not, do some work on brand-building, focusing on the types of clients you really want. Clients who are educated about what you do are empowered; they will have realistic expectations and will be ready to work with you when they walk through the door, saving you the time and energy of closing them.
3. RAISE YOUR RATES
When you raise your rates, you’ll free yourself up to take fewer cases without sacrificing profits. There are few better ways to lower your blood pressure than lowering your caseload.
4. DELEGATE THE BUSY WORK
If you’re still spending time doing your own books, answering your own phones, or even making your own posts on social media, you are underutilized and overpaid. You’re also courting a burnout which will cost you more than hiring a receptionist, bookkeeper, or marketing vendor. There’s no shame in delegating to keep your sanity!
5. AUTOMATE WHAT YOU CAN
With so much cheap software on the market, there’s no reason not to shift part of your workload (i.e., following up with clients via text) to a competent, trustworthy robot.
If you’re ready to take the plunge on steps four and five, contact us today. Our team has years of experience handling web design, social media marketing, video production, and more, and we’ll happily take those tasks off your plate.
Spotlight Branding
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