We’re a week into 2018, and this is a great time to set plans and goals for the New Year. We’d argue that one of your most important goals, from a marketing and business development standpoint, should be to become unforgettable.
This means two things – it means building a strong brand that creates credibility and makes you memorable. And it means putting systems in place to stay top-of-mind with your network – literally, don’t let them forget about you!
When you’re successful at this, the results are significant. You’ll get more referrals. You’ll earn more repeat business. You’ll uncover new opportunities. You’ll charge higher rates. You will attract clients, rather than spend all your time chasing them.
When it comes to staying top-of-mind, here are some methods that we’ve found to be tried and true for small law firms, regardless of your geographical location or the size of your contact list.
- Email Newsletter: Whether you have 10 people on your email list or 10,000, an email newsletter is THE best way to stay in contact with them and remind them who you are and what you do. This simple strategy is so effective but isn’t utilized nearly as often as it should be.
- Social Media Presence: Are you on social media, and if so which platforms are you using? We suggest using the “Big 4” of Facebook, Twitter, LinkedIn and Google + as a starting place. If you have questions about using Instagram or other social media channels in your marketing, I’d recommend checking out this article.
- Avvo Optimization: Did you know that just about every lawyer has an Avvo profile, whether you set it up or not? The profiles are built using publicly available information. The site has 10 million visitors every month and there’s a good chance that if someone looks you up online, they’ll see your Avvo profile. Learn more about how to optimize your Avvo profile and improve your ranking here, but at the very least make sure you’ve claimed your profile this year.
- Blogging: I know you’re busy and the idea of writing blogs on a regular basis may be intimidating, however this step is crucial in making you look like a credible expert to website visitors. Not only does it establish your expertise, it engages visitors, makes them come back for more information, and gives you content to repurpose. If you don’t know where to begin with blog topics, we have a quick video to help you.
In a highly competitive market, you have to find a way to stand out. It’s vital that you establish yourself as an expert and become so unforgettable that clients seek you out, refer others to you, and hire you again and again. If you have any questions or would like our help along the way, let us know.
Jana Eatman
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