Which Social Media Channels Should You Use…And Why?

With all the social media channels out there, it can be challenging to decide where to invest your time and money, in order to best reach your audience. In this post, I’m going to go over the social media sites that we suggest lawyers focus on – and why.

Facebook – There are over 1.28 BILLION active Facebook users, meaning they don’t just have an account, they use the site at least once per day. Monthly visitors top out at almost 2 billion. Simply put, every lawyer needs to have a presence there. Another key component to marketing on Facebook is that you can customize your audience and target your posts to reach a specific group of people – your target market.

Twitter – With over 500 million tweets posted daily, Twitter isn’t too far behind Facebook when it comes to users and activity. Of the four sites that we focus on, we like to think of Twitter as the most creative of the bunch; the platform where you can show your brand’s character a bit and have fun with your audience. Twitter is great because of all the engagement features – your followers can like, retweet, reply, move your tweets to a list, send messages, etc. The opportunities to network and have your content shared on Twitter are limitless, which is why we have found Twitter to be a powerful marketing tool.

LinkedIn – If Twitter is the “wild child” in this group of social media channels, Linked In is the strict parental figure. This platform is business-oriented and designed specifically for the working professional…which makes it an excellent place for connecting with potential clients and referral sources while building your network. One of the best features about Linked In is its networking capabilities. You can be “rated” and “endorsed” by your connections, which significantly boosts your credibility to anyone looking at your profile. Since LinkedIn is regarded as one of the more professional social media platforms, when someone does an internet search for you or your company, chances are they will check out your LinkedIn page if it pops up on the search results.

Google+ – Google+ isn’t a particularly active social networking platform, but it’s valuable because it’s a Google property – which means that content you post on your page is indexed by Google. This means your content and information can get ranked on Google, even if your website doesn’t. In addition to potentially helping your search engine rankings, the content from your Google+ page will sometimes be displayed along with your company information in search results, which creates a more engaging experience for potential clients.

The Others – There’s certainly value in other social channels that we haven’t mentioned here – Instagram, Pinterest, etc. But we recommend starting with the basics – the “Big Four” discussed above. Once you’ve mastered the basics and built a following, there is certainly opportunity to branch out. But if you can create a consistent and engaging presence on Facebook, Twitter, LinkedIn, and Google+ you’re off to a great start.

If you’d like more information please feel free to contact us today!


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Jana Eatman

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