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2024 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Spotlight Branding’s Sharing Light was born out of a desire from our team to get more involved and take action on issues that matter to our company, our team members, and our communities.

Each month, a multi-member “Take Action Council” of Spotlight Branding employees meet to discuss ongoing needs in North Carolina, the rest of the United States, and Mexico, along with any other timely worldwide efforts. The council then selects a charity or initiative to donate a set amount of money to.

If you would like to contribute as well fill out the form below. Our list of past campaigns is also included at the end of this page.

Take Action Council

Name(Required)

March 2023: SAFE Alliance in Charlotte, NC; Casa Gaviota-Empoderamiento in Mexico
February 2023: White Helmets, a Syrian civil defense organization helping with earthquake recovery; animal shelters in Mexico
January 2023: Star Ballroom Dance Studio, site of the Monterey Park shooting
December 2022: Salvation Army of Greater Charlotte Magical Toy Drive
October / November 2022: Local meal drives for Thanksgiving
September 2022: Lymphoma Foundation of America
July / August 2022: Supplies for local teachers; community initiative in Buffalo, NY, following the shooting at Tops Friendly Markets