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2024 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Why Choose Us?

4 Reasons You Should Work with Spotlight Branding

First, THANK YOU for considering us in the first place. We know there are a TON of legal marketing providers out there like Scorpion, LegalEase, Speakeasy, SMB Team, Postali, and more. So what makes us different?

Here are 4 great reasons to choose Spotlight Branding

1. We focus on people, not search engines

There’s a place for SEO and PPC in your marketing strategy, but we don’t believe it should be your foundation. Your human audience should be your foundation, which is why our services are designed to create consistent touchpoints with them to keep you top of mind. This helps YOU out in several ways, including:

  • Make it clear as to how you help so your audience knows the exact kinds of cases to send to you.
  • Make you more likely to be the first firm they think of when a need arises, giving you an advantage over your competitors.
  • Elevate you as the expert in your niche, which gives you the opportunity to command higher rates.

2. You receive individualized service within a reliable system

One of our core values is “Systems are life.” We rely on carefully crafted systems to ensure consistent quality and to reduce the chance that something falls through the cracks.

But don’t get it twisted—”systematized” does NOT mean “generic.” Our clients work directly with an Account Manager and Copywriter to ensure their unique views and voice are reflected in the content we create uniquely for YOU. There’s no syndication over here.

3. We’re more than a marketing provider

We’re a small business, too, which means we understand the challenges you face beyond marketing your firm. That’s why we’ve developed our Spotlight Insider website, which features new content EVERY DAY covering marketing, tech, business development, finance, mental health, and more.

We also keep a list of other businesses we recommend to help out with other areas of need. Ask your Account Manager if we have the recommendation you’re looking for.

4. Our prices won’t break your bank account

Are we the cheapest marketing vendor out there? No, but our prices are competitive and generally below the industry standard. When it comes to your firm’s website, we dare you to find a better price point for the award-winning quality we produce. And when it comes to the content marketing services we provide, the results we produce provide you with a higher ROI as you continue to grow your firm.

We would love to have the opportunity to work with you and help your firm increase the number of referrals it receives. Schedule a call with our team today.