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2023 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

The Anti-SEO Report

Challenge What You Think About Internet Marketing

Practically every other marketing company out there will tell you that SEO is the only way you can grow your business. At Spotlight Branding, we’ve built our entire business on challenging (and disproving) that belief. To help you see what we mean, we’ve written The Anti-SEO Report. Inside, you’ll learn:

  • Why we believe SEO is such a waste of time and money
  • Statistics on the costs and risks of SEO
  • Tips for what you should be doing instead
  • And more!

To get your copy, enter your email address in the form below. You’ll be taken to a page where you can download our report, free and yours to keep forever.

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