Podcasting – It’s Easier Than You Think!

Podcasting has really exploded over the last couple of years and it’s only expected to keep growing. Currently, 41% of Americans listen to podcasts monthly, and the number of overall listeners has grown by 30% over the last 3 years.

You likely have shows you enjoy listening to regularly, whether it’s longstanding programs like The Joe Rogan Experience or something more catered to your industry like The Law Firm Marketing Minute. (Shameless plug)

But have you ever considered starting your own podcast? Many lawyers feel intimidated with the production aspect. What equipment should they buy? Do they have to take a course in audio editing? How on Earth do they even get their show syndicated on platforms like Apple Podcasts and Spotify?

It’s actually easier than you think!

For starters, you want to invest in a good microphone. But investing in one doesn’t mean you have to break the bank. Here’s the microphone we use to record our shows.

Aside from that, you just need recording software on your computer. If you have a Mac, Garageband is all you need. For PC users, we recommend downloading Audacity. It’s completely free and easy to use.

That’s it. Just sit down and record.

But what about a logo, music beds, and syndication?

There are also cost-effective ways to do that as well. Several freelance sites exist with people ready and willing to create a logo and music beds for your show. When it comes to syndication, sites like Buzzsprout make it super easy for you.

If all of that still sounds too intimidating for you, we provide a Podcast Production service that does all the heavy lifting for you. We create the logo and intro/outro with music, handle the episode mixing, and we set up your hosting and syndication. All you have to do is sit down and start recording. That’s easy enough, right?

We can’t wait to check out what you create, and if you’d like some help, contact us today.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!