Branding versus Marketing – LFMM 166

In this episode, Daniel explains the difference between “branding” and “marketing”. A lot of people use these terms interchangeably, but here are some of the key differences, and why they matter for your law firm.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!