🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
🧠 Ever wonder why you and your neighbor see completely different ads—despite having nearly identical lives? Daniel, Eddie, and Mike break down how Meta’s ad technology has become eerily smart, using platform behavior, content signals, and even placement preferences to deliver laser-targeted ads. It’s personalization like you’ve never seen before—and your law firm needs to catch up.
📌 Key Takeaways:
- Meta ads adapt to user behavior and platform preferences.
- Placement decisions (Instagram vs Facebook) are now AI-automated.
- Law firms must stop guessing and start leveraging data-driven targeting.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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