🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
🧐 A clever headline? A marketing flop? John and Mike break down a real-life billboard with the bold claim: “Get a lawyer that’s got a pair.” From grammar quirks to questionable phrasing, they dive into what works, what flops, and what it says about law firm branding.
📌 Key Takeaways:
- Humor in legal marketing can backfire if clarity is lost.
- Location-based selling points need better framing.
- First impressions matter—especially in 12-foot-high letters.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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