If you have ever sat down with any of us at Spotlight Branding when we have gone over the Content Loop, you would have heard us discuss touchpoints. Examples of touchpoints are blogs, social media posts, podcasts, and videos. They are a means of staying connected with your network because they deliver informative and educational content your audience can use. Staying in touch with them has several benefits, such as increasing referrals and repeat business.
Even as a copywriter, I have no problem admitting that the video content is trending. Some studies show that even emails with videos have higher click-through rates, and emails with subject lines that include the word “video” are more likely to be opened. As a marketing agency, we have embraced our clients’ video content needs. We have begun turning our clients’ videos (which they film with their phones) into something for TikTok. Additionally, we send videographers to their firm to record FAQs to be featured on their website and newsletter.
Engaging Your Audience
Video content captures attention more effectively than text or images alone. Obviously, videos combine visuals and sound, making the information more engaging and easier to remember. Text-based content may fail to hold a prospect’s interest for an extended period. Videos cater to different learning styles and keep viewers engaged by integrating sight and sound. In the marketing world, getting someone to spend two minutes watching your video is an eternity in the marketing world.
Videos allow you to showcase the personalities within your law firm. Although I have enjoyed the time I have meeting and working with lawyers, many people are often intimidated by them. Videos allow people to see your face, hear your voice, and get a feel for what it is like to be in the same room as you. They humanize you and your practice. It’s an opportunity to build trust and rapport with potential clients, making them more likely to choose your services. Seeing real people rather than just reading about services can create a stronger emotional connection, encouraging viewers to feel more comfortable and confident in your firm.
Simplifying Information, Increasing Client Communication
Many people find legal concepts difficult to understand. I usually spend about fifteen minutes talking with an attorney before I am comfortable writing a blog for them. Video content allows the attorney to explain the concept in their own words in real-time.
Video content is another means of establishing your law firm as an authority in your field by showcasing your experience on various legal topics. The goal is always to position your firm as a trusted resource. Featuring client testimonials in your videos provides social proof of your firm’s effectiveness and reliability, building trust with prospective clients.
Though many people would overlook this, videos enhance client communication by answering frequently asked questions and providing updates on legal changes. Taking the time to answer a client’s question before they have to bring it to you (and doing it at no cost) improves client satisfaction and reduces repetitive inquiries. Every attorney knows what types of questions they get repeatedly asked. Using videos to onboard new clients or train them on specific legal processes ensures they are well informed and prepared, leading to smoother interactions and better outcomes. This is what we mean when we talk about how content leads to better clients.
Incorporating Video Content Into Your Firm’s Marketing Strategy
Spotlight Branding helps create professional videos showcasing your expertise and building client trust. Contact us today to get started on producing videos that will make a lasting impact and drive results for your firm.
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