
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you post your own content and photos.
But how does that affect things for your firm? In this article, we’ll focus on how to get the most out of YouTube (including Shorts).
Who It’s For: YouTube is one of the biggest search engines in the world along with Google and TikTok. People search for all kinds of videos, especially when they’re looking to learn something. You as the owner of a business that provides a specialized service (that the rest of the general public doesn’t have the slightest clue about) have the opportunity to elevate your authority and credibility by utilizing this platform.
What to Post: Videos! Whether it’s a video version of your podcast or you answering frequently asked questions, YouTube is where you post them. From there, you can embed your videos on your website, which is much better than natively publishing them on your website because of the file size’s impact on your load time.
In addition to posting on the regular YouTube platform, you can repurpose any of your videos to mobile format to publish onto YouTube Shorts, which is the platform’s rival to TikTok and Instagram Reels. Even more, any video you’re posting to TikTok, Instagram, or anywhere else can and should be posted to YouTube Shorts as a way to extend and maximize your reach and impressions.
What to Expect: Don’t post to YouTube with the goal or expectation of going viral. It may happen, and it may not. The key is to post videos on a consistent basis and build up your audience.
If you need help with your firm’s social media presence, we have you covered! We also provide a Video FAQ service to help you start building a library of high-quality videos that are published directly to YouTube. Contact us today to see how our social media and video services can help create consistent touchpoints, increase top-of-mind awareness, and elevate your expert status.
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