How to Use TikTok for Your Firm

Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you post your own content and photos.

But how does that affect things for your firm? In this article, we’ll focus on how to get the most out of TikTok.

Who It’s For: TikTok is one of, if not the biggest social media app in the world. There are over 100 million users in the United States alone. And while there continues to be talk of a nationwide ban on the app due to privacy concerns, there are still many marketing opportunities available for your firm and a gold mine of people to get in front of.

What to Post: Videos! While TikTok was initially created as an app where people lip sync music or perform the latest dance trend, you do NOT have to do that. The app has grown so much as a place where people have conversation and debate, share their spin on the latest meme, and most importantly, educate their audience.

There are several great firms on TikTok right now providing great educational content. They aren’t being fancy and they’re not dancing. They’re either sitting in their car or office and explaining a concept to their audience. They get views and engagement, and they’re being recognized as experts.

What to Expect: Don’t get on TikTok with the goal or expectation of going viral. It may happen, and it may not. The key is to post videos on a consistent basis and build up your audience.

If you need help with your firm’s social media presence, we have you covered! While we don’t provide direct TikTok service (yet), we can help you create videos that you can post to the platform. Contact us today to see how our social media service can help create consistent touchpoints, increase top-of-mind awareness, and elevate your expert status.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!