Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you post your own content and photos.
But how does that affect things for your firm? In this article, we’ll focus on how to get the most out of Instagram.
Who It’s For: Although owned by the same parent company, Instagram is becoming increasingly more popular (and interchangeable) with Facebook users. It’s also simultaneously competing with TikTok and YouTube Shorts for short-form video supremacy. Regardless, Instagram’s usage and demographics are widespread and the number of active and engaged users it has is sky-high.
What to Post: Unlike Facebook, Twitter, and LinkedIn, you can’t do text-based posts and link content back to your website. This makes things a little more challenging for businesses and marketers who want people to take additional action after seeing their content.
Instead, your content will have to be video or image-based. Share behind-the-scenes photos of life in your office. Showcase team outings and other events you participate in. Create graphics using Canva or another website to share information and expertise.
Pro Tip: In order to combat this, sign up for a free LinkTree account, which allows you to easily swap out several links all in one ideal location. From your LinkTree, you can include links to contact you, see the latest content to drive traffic to your website, and more. Just include “link in bio” in your post captions so people know where to go.
What to Expect: Like Twitter, the reach of your content can be extended through your use of hashtags. Additionally, because Instagram is part of Facebook, you can utilize Facebook’s robust boosting capabilities to boost your posts and get them in front of more eyeballs. You should also expect at least a slight uptick in engagement as well since the nature of your content won’t likely be as sensitive as other posts you might share on Facebook.
If you need help with your firm’s social media presence, we have you covered! Contact us today to see how our social media service can help create consistent touchpoints, increase top-of-mind awareness, and elevate your expert status.
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