Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you post your own content and photos.
But how does that affect things for your firm? In this article, we’ll focus on how to get the most out of Twitter.
Who It’s For: While Twitter has changed quite a bit since Elon Musk took over, its core purpose still remains—it’s a great place to get news and information. It likely won’t be your primary source of social media traffic or engagement, but if you’re already posting to Facebook and LinkedIn, it’s easy to post the same content to your Twitter page.
What to Post: Post educational and informative content. Don’t worry so much about current events (outside of very specific law changes that directly impact your audience and how your firm will help them)—just retweet those updates from another trusted source. Instead, cover surface-level topics that your audience is asking about the most. If you need help coming up with those ideas, check out our Content Cheat Sheet.
Balance that information out with fun content like inspirational quotes, facts, behind-the-scenes office updates, and more. DO NOT flood your timeline with persistent calls to action. Your audience will quickly tune you out and stop following.
What to Expect: Building a following on Twitter is a bit more difficult than it used to be. However, if you use hashtags smartly and get your content in front of the right eyeballs, it can be done. The key is consistency. Post often and use a good hashtag strategy. It also won’t hurt to engage with other posts in your niche to build rapport.
If you need help with your firm’s social media presence, we have you covered! Contact us today to see how our social media service can help create consistent touchpoints, increase top of mind awareness, and elevate your expert status.
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