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 Many lawyers focus on the wrong things when it comes to creating informative, evergreen content. While current events and your case results have a place, these items should NOT be the bulk of your content creation.

Instead, the best content is educational, informative, and evergreen. Your audience should be able to go back into your blog or video archive, find answers to their questions, and come away knowing more about their situation and believing that YOU are the person to help them out.

The best part is that we’ve made it super EASY to build a content strategy with our Content Cheat Sheet. Inside, you’ll find more than a dozen prompts, along with topic suggestions for 10 different practice areas. This cheat sheet will help you formulate your content and address the concerns your audience has.