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2024 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Make Great Content with Ease!

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 Many lawyers focus on the wrong things when it comes to creating informative, evergreen content. While current events and your case results have a place, these items should NOT be the bulk of your content creation.

Instead, the best content is educational, informative, and evergreen. Your audience should be able to go back into your blog or video archive, find answers to their questions, and come away knowing more about their situation and believing that YOU are the person to help them out.

The best part is that we’ve made it super EASY to build a content strategy with our Content Cheat Sheet. Inside, you’ll find more than a dozen prompts, along with topic suggestions for 10 different practice areas. This cheat sheet will help you formulate your content and address the concerns your audience has.