Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you post your own content and photos.
But how does that affect things for your firm? In this article, we’ll focus on how to get the most out of LinkedIn.
Who It’s For: If Facebook is like a place you go for a family reunion or to hang out with your friends, LinkedIn is a giant networking mixer. This is where you’ll connect with everyone in your industry from all over the world, as well as other professionals who could become great referral sources once you cultivate a relationship.
What to Post: Post educational and informative content. Don’t worry so much about current events (outside of very specific law changes that directly impact your audience and how your firm will help them). Instead, cover surface-level topics that your audience is asking about the most. If you need help coming up with those ideas, check out our Content Cheat Sheet.
Balance that information out with fun content like inspirational quotes, facts, behind-the-scenes office updates, and more. DO NOT flood your timeline with persistent calls to action. Your audience will quickly tune you out.
What to Expect: Because your content on LinkedIn is reaching more of the professionals you likely work with, you may see more engagement here than on other platforms. However, it’s a two-way street and you should make sure you take time to engage with other people’s content. Likes and comments are generally much more reciprocated on LinkedIn, and you can get extra mileage out of your content by being an active engager on others’ posts.
Bonus Tip: Build your connections! Unlike Facebook, LinkedIn doesn’t limit the organic reach of your content, which means that if you’re connected with someone on LinkedIn and they scroll through their timeline, they will see your content. But don’t stop there—seek out and connect with as many people as possible in your area who either share your industry or could become a potential referral source. From there, build a genuine relationship with them just as you would at any other networking mixer.
If you need help with your firm’s social media presence, we have you covered! Contact us today to see how our social media service can help create consistent touchpoints, increase top of mind awareness, and elevate your expert status.
Spotlight Branding
Latest posts by Spotlight Branding (see all)
- Best of LFMM: The Secret About SEO for Law Firms - April 18, 2024
- Best of LFMM: Law Firm Blogs That Kick Butt! - April 17, 2024
- Farming, The Grateful Dead, & Law Firm Marketing - April 17, 2024
