How to Use Facebook for Your Firm

Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you post your own content and photos.

But how does that affect things for your firm? In this article, we’ll focus on how to get the most out of Facebook.

Who It’s For: Facebook is still going to be where the majority of your audience is hanging out. Whether you provide financial services, or if you provide legal services geared toward individuals like family, estate planning, bankruptcy, personal injury, criminal, and more, this is where you’ll have a great chance of connecting with your existing and potential audience.

What to Post: Post educational and informative content. Don’t worry so much about current events (outside of very specific law changes that directly impact your audience and how your firm will help them). Instead, cover surface-level topics that your audience is asking about the most. If you need help coming up with those ideas, check out our Content Cheat Sheet.

Balance that information out with fun content like inspirational quotes, facts, behind-the-scenes office updates, and more. DO NOT flood your timeline with persistent calls to action. Your audience will quickly tune you out.

What to Expect: Due to the often serious and private nature of your subject matter, don’t expect a lot of people to openly engage with likes, comments, or shares. The true test of your content’s engagement will come from saved posts and click-throughs. In other words, don’t get discouraged or don’t think people don’t care if your posts don’t get likes or comments.

Bonus Tip: Boost your posts for as little as $1 per day to get extended reach on your content. This will allow you to reach people in your market that either don’t follow your page or know about it at all! Thanks to Facebook’s (shockingly detailed) targeting capabilities, you can reach thousands of people with your content. Additionally, we recommend you do this anyway because Facebook’s algorithm naturally severely limits the organic reach of business posts.

If you need help with your firm’s social media presence, we have you covered! Contact us today to see how our social media service can help create consistent touchpoints, increase top of mind awareness, and elevate your expert status.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!