Content Marketing Works! Here Are 4 Statistics to Prove It!

Content is everywhere.

How many times have you checked a company’s reviews before giving it a call? Decided to go elsewhere after seeing that its site hasn’t been updated since Netscape was a thing? If the company didn’t have a social media presence, that may also have been a red flag: why aren’t they engaging with potential customers like you?

You probably know that content is king, but is your firm producing and sharing it on social media? If not, you’re likely missing out on opportunities. Well-crafted content has the power to draw people to your site, convert them into leads, and then transform them into regular clients. Here’s how—and why—social media marketing can be worth your time!

1. 82% of People in North America Use Social Media

Platform reports estimate the current number of active social media users at 4.48 billion worldwide. In North America, approximately 82% of the population is active on social media.

Most of them access Facebook, Twitter, TikTok, and other platforms using their mobile devices. Considering that mobile users are 127% more likely to make a purchase decision than those on a desktop, your chance of growing your client base through social media is a lot higher than any other advertising mediums you use.

2. Word of Mouth Is Powerful—Especially Online

Word of mouth is one pre-Internet advertising method that’s only gotten stronger since the world went digital. Customer testimonials can increase conversions on sales pages by 34%, so encourage happy clients to leave testimonials on your firm’s Facebook page. You can bet that a lot of people will read them before calling you.

3. Over Half of Social Media Users Are in a Mood to Buy

Nearly 60% of social media users say that they use it as buying inspiration. Even if they aren’t looking for a lawyer or an accountant at the moment, having an active and engaging presence on social media can keep you top of mind when they do need your expertise. Short videos, quick tips, and posts that link to longer content pieces are all winning strategies.

4. Twitter Can Draw Potential Clients

While Twitter isn’t a big lead generation tool like Facebook, you’re still likely to attract potential clients. Twitter aims to be a reliable source of useful information, and if someone follows your firm’s account, they probably trust you, which is excellent. In fact, 93.3% of Twitter users say they will purchase from a company they follow.

Social media can expose you to hundreds, if not thousands, of opportunities. By regularly publishing engaging content and directing visitors to a professional and informative website, you’re in the best position to succeed. Set goals, make a plan, and stick with it—the more consistent and active you are on social media, the more likely you will engage with your target audience and grow your business.

The following two tabs change content below.

Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!