🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
🚨 Most law firm owners approach Facebook ads like they’re just another version of Google ads—and that’s a fast track to wasted money. In this episode, Danny breaks down the fundamental difference in how these platforms work, and why understanding intent versus interest is absolutely essential to getting results. If your ad is showing up in the wrong feed, it’s not the algorithm’s fault—it’s yours.
📌 Key Takeaways
- Facebook and Instagram ads are not triggered by user searches—Google is.
- Your Facebook targeting must focus on demographics and interests, not keywords.
- Misunderstanding platform behavior leads to poor ROI, no matter your budget.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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