🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
🧠 Most lawyers chase ads, SEO, or slick websites — but they’re skipping the most powerful marketing tool of all: social proof. In this episode, Mike and Eddie break down why referrals, testimonials, and real client stories convert better than any clever campaign. From smashing the “lawyers can’t be trusted” stigma to using video to show results, this convo gets real about how law firms can win hearts (and cases) by showcasing the receipts.
📌 Key Takeaways:
- Why social proof builds instant trust when ads fall flat.
- How to turn client wins into credibility gold without sounding salesy.
- The psychology behind why people choose you — not just any lawyer.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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