Staying up to date on current laws and statutes is obviously a crucial part of your job as a lawyer. Many law firms even demonstrate this by keeping their blog packed with articles on the latest updates in their world. But is that the most valuable approach to YOUR audience? We’re going to discuss in this article.
The Pitfalls of Dating Your Content
In the digital landscape, outdated content can be a liability. Imagine a potential client scrolling through your website only to stumble upon information that’s three years old. For law firm owners, especially, this poses a significant risk as laws are dynamic and subject to change. Outdated content can mislead clients and erode trust.
Current Events as the Exception, Not the Rule
It’s okay to write about current events, but it should be the exception, not the rule. While timely pieces can add relevance and showcase your firm’s adaptability, making them the norm poses risks of inaccuracy and dated information. Instead, the focus should be on creating a foundation of evergreen content that stands the test of time while still addressing the basic concerns your audience has.
The Evergreen Advantage
Evergreen content, much like its name suggests, remains relevant regardless of the passage of time. It serves as the backbone of your content library, providing a stable and informative resource for clients. By prioritizing evergreen material, law firms ensure that their website is a reliable source of information, free from the pitfalls of outdated or inaccurate content.
Building a Timeless Content Library
While timely articles may capture attention in the short term, evergreen pieces contribute to the long-term credibility and authority of your firm. These topics can remain surface level, such as “5 red flags that can trigger an IRS audit” or “the difference between an S corp and C corp designation.” These topics will rarely change in a major way, allowing those posts to retain value for years.
Mitigating Risks and Enhancing Trust
Trust (or a lack thereof) is a big issue in the legal world with their audiences. Clients turn to your firm for expertise and guidance, and outdated or inaccurate information can jeopardize that trust. By prioritizing evergreen content, law firms mitigate the risks associated with outdated material and demonstrate a commitment to providing accurate and reliable information.
Conclusion
While current events have their place, the heart of your content strategy should be evergreen material that stands the test of time. By prioritizing accuracy, relevance, and longevity, your firm can build a content library that not only attracts clients but also establishes trust and credibility in the legal landscape. Remember, in the world of content creation, the goal is not just to capture attention today but to remain a trusted resource for years to come.
We at Spotlight Branding are experts at creating this valuable evergreen content for your firm. Just book a call with our team today to learn about all the ways we can help.
Spotlight Branding
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