Free Resource, Newsletter Sign Up

2023 Legal Marketing Trends Report

Get the latest data and knowledge from law firms all over the US!

  • This field is for validation purposes and should be left unchanged.

Join the Insider
Community

Get free marketing tips delivered to your inbox every week!

Join the Insider
Community

Get free marketing tips delivered to your inbox every week!

  • This field is for validation purposes and should be left unchanged.

1,2,3… Section

The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Become an Insider today!

Our free Spotlight Insider membership not only makes you part of a growing community aimed to help with your firm’s marketing and business development, but it connects you with like-minded lawyers, accountants, and other professionals who are just as passionate as you are about these things.

Your free Spotlight Insider membership includes:

  • Access to our vast content library, including blogs, videos, podcasts, and other resources
  • Access to our private Facebook and LinkedIn groups (coming soon!)
  • Our weekly “More Referrals. Better Clients.” newsletter
  • Additional benefits to be rolled out.

To join, just enter your email below. We look forward to getting to know you!

Become a Spotlight Insider

  • This field is for validation purposes and should be left unchanged.

Click here to take the survey!