How many marketing emails do you get from lead generation companies? Probably too many to count. You’re probably at the point where you subconsciously believe that marketing = lead generation. Guess what? It’s not true.
You actually don’t have to play the lead gen game in order to grow your business. That means no SEO, no PPC, nothing. You probably think we’re crazy.
Or perhaps you’ve browsed our website and received our emails long enough to know that we’re on to something. Maybe you know how we feel about referrals, AKA the BEST kinds of clients. Referral marketing isn’t lead generation. You’re not throwing money at Google or other databases hoping to capture whatever comes your way. Instead, you’re marketing to the people already in your contact list – which means they already know you and are warmer to the idea of working with you (for the first time or again).
Paying thousands of dollars to generate 100 leads per month with the hopes that one or two of them are actually qualified is frustrating, especially for you solo and small firm attorneys out there with a tighter budget. So why do you keep doing it?
Stop wasting money on bad leads and stop getting angry at all the other marketing companies out there. Instead, stay in touch with the people you’ve already connected with, build a premium brand, and grow your business in such a way that makes you happier and healthier!
Not sure where to start? Reach out to us today and we can help you out.
Spotlight Branding
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