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2022 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Announcing the Spotlight Branding Law School Scholarship!

Our team is pleased to announce our first annual Spotlight Branding Law School Scholarship. Spotlight Branding is dedicated to helping lawyers create thriving practices, and we believe that the sooner you start honing your marketing mindset, the better. This scholarship, in the amount of $1000, will honor one law student who can show us that they’re ahead of the game, and already thinking about building a brand for their future firm.

Applicants must meet the following criteria:

  • You are enrolled at an accredited law school for the 2020/2021 school year.
  • You dream of opening your own small or solo law firm in the future.

Does this sound like you?

If so, please email scholarship@spotlightbranding.com to apply. The body of your email should include your name, telephone number, and email address. You should also include the following attachments as Word documents or PDFs:

  • An essay of 400-700 words telling us why you think it’s important for small and solo law firms to build a memorable brand.
  • Proof that you are enrolled at an accredited law school for the 2020/2021 school year. You can typically get this from your school’s Registrar.

The application deadline is May 31, 2020. Any applications received after this date will not be considered. By submitting an application, you agree to have your name, likeness, and essay used by Spotlight Branding for marketing purposes.

Applicants will be judged based on the quality of their essays. One winner will be chosen and notified by July 15, 2020. The $1000 scholarship can be used for textbooks, housing, tuition, etc. at the winner’s discretion.

We can’t wait to read your essays. Good luck!