Make the Most of Your Podcast Appearance With These Tips!

If you’re scheduled to appear on a podcast, you’ve got a great opportunity! As of 2022, approximately 73% of the U.S. population aged 12+ listens to online audio every month, up from 68% the year before. A well-planned guest appearance can expose you to a massive audience, some of whom will remember you when they need what you’re offering.

So how do you make a great impression that gets results? This article presents some tips on how to prepare for the first of hopefully many guest spots on podcasts that reach your audience.

Before the Show

Most shows have pre-recording questionnaires that guests fill out so the host can prepare for the interview. By making your answers engaging and memorable, you can inspire a conversation that listeners will remember long after the episodes conclude. Even if you don’t get a questionnaire, have a media kit or a one-pager prepared that you can give the host that includes some sample questions they can ask or topics you can cover.

If you haven’t listened to the show before, you’ll want to do some extra prep by listening to at least two full episodes. Not only will this give you a feel for the tone and personality of the podcast, but you’ll get a better idea of what to expect. For example, many hosts ask their guests the same two or three questions to close the show and you’ll want to know what they are so that you can prepare good answers.

During the Show

Few things spoil a podcast more than bad audio. A nearby air conditioner or fan, people talking in the background, and crackling/static noises from an old microphone can all make listeners switch off. Prepare to do the recording in a quiet area, far away from any activity, and using a good quality mic. If you’re going to be on camera, make sure your webcam is clean and your backdrop is both orderly and professional. 

Other tips:

  • If it’s contextually relevant, mention one or more past editions of the show that you’ve listened to. Hosts and producers really appreciate this extra touch.
  • Have a specific call-to-action for listeners. For example, if the host asks how the audience can connect with you after the show airs, provide the URL of a simple landing page built specifically for show listeners and include a special offer.

After the Show

The podcast is helping you promote your brand and gain followers, so show your appreciation by promoting the episode to your network as well. Ask them if they have shareable assets like graphics or sound bytes that you can use on social media, tagging the hosts whenever possible. You can also help them grow their own audiences by referring potential guests who would be a great fit.


When you guest on a podcast, you can leverage the audience the host has already built. You have the opportunity to engage their listeners, explain how your products or services can solve their problems or add value to their lives, and create a memorable impression. With the right preparation and guidelines, that 30-minute spot could pay off for months or even years to come.

The following two tabs change content below.

Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!