Have you ever sat through a presentation from a marketing company where they pitched SEO and pay-per-click services? Did you really understand any of it?
What likely happened is that the salesperson showed you all kinds of numbers and charts with different colors and lines going in several directions. You probably heard about “ad spend” and “algorithms” and “keyword density.” Did any of it make sense?
Unless you’re a polished web developer, it probably didn’t.
What’s worse is that many attorneys’ heads are spinning so much by the end of the presentation that they sign up for a marketing package that they still don’t understand.
Here’s the truth – a lot of marketing companies out there don’t understand either.
The Google game is constantly changing. What works one day and puts your website on the first page of the most commonly searched phrases can change on a whim and make you nonexistent on Google’s platform the next day. What you poured thousands of dollars into can vanish at any moment.
For whatever reason, when the Internet became popular, people decided that everything that had worked up to that point now needed to be techy and complex.
Not true.
You can use the internet without getting tangled in the search engine web and throwing thousands of dollars at a fickle algorithm. Even more, simple marketing allows you to:
- Understand what you’re getting
- Track the right metrics
- See a more accurate ROI
For example, if your SEO campaigns are supposed to generate leads, what exactly qualifies as a lead? If you’re trying to increase website traffic, are those new visitors even relevant to your business?
Your goal should be to understand your own goals and make sure your marketing is helping you accomplish them. If you’re not sure what you’re marketing is doing or you’d like to get started with a strategy to increase referrals and attract better clients, call us today!
Spotlight Branding
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