How Often Should You Send Your Email Newsletter? – LFMM 228

You don’t want to annoy your subscribers, but you want to stay on the top of their mind. But here’s the thing: your email subscribers signed up to be on your list; they opted into receiving your emails and the valuable information you are offering them. They always have the option to unsubscribe if they decide they no longer want to get the helpful information in their inbox, but the vast majority of your subscribers want the information you’re giving them, that’s why they clicked to get on your list in the first place. More than one email a day is definitely going to push people to hit the unsubscribe button, but if you only send one every 6 months, you won’t be on their mind when it’s time to make a referral or hire a lawyer.

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Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!