There’s no denying that video marketing is here to stay. What’s more, it has become an essential marketing tool for businesses that aren’t traditionally visual in scope—including yours!
A video marketing strategy could be highly beneficial for reasons like the following:
- It Makes Relationships More Personal: People love to connect with others, and your clients are no different. You can reach more clients by using video to tell your firm’s story and talk about your services.
- Showcase Expertise: You can use video to discuss common legal issues you handle.
Although video is king on social media, you don’t need anything more than a smartphone to create clips that your audience will want to watch and share. In this article, we’ve got some tips for creating high-quality videos with your smartphone and an Internet connection!
Step #1: Set Up Your Smartphone
Most smartphones released in the last few years can create pro-quality video footage. Before you film, you’ll want to charge your phone’s battery, clean the lens, and confirm that there’s enough storage left on the phone to hold a short video clip.
Step #2: Optimize the Phone Settings
Before you start recording, check the following settings:
- Resolution: Today, most smartphones can shoot in 1080HD or even 4K. Keep it HD when you have limited storage, or if you’ll only be using the clip on social media.
- Frame Speed: In most cases, you can simply shoot in 24 or 30 frames per second (fps) to obtain the closest video quality to natural vision.
- Lenses: Your selfie lens should never be used — it’s always lower quality than the standard lens. For selfie videos, flip your phone around and use the standard lens.
- Lighting: Set up the right lighting conditions by standing near a window or standing outdoors in natural light. If that isn’t possible, your videos will look brighter if you invest in a cheap ring light.
Step #3: Start Recording
Once you have your smartphone charged and your settings adjusted, you are ready to start filming! To improve the quality of your video, here are a few tips.
- Lock your focus and exposure by tapping the focus point on your screen and holding it. Now that point will remain in focus even if the camera moves.
- Keep the camera stable. If you plan to film while walking, invest in a gimbal, which is a camera stabilizer.
- Get your angles right. What mood are you trying to create? Casual or formal? Professional or personal? In selfie-style videos, higher angles are also more flattering. Make eye contact with the camera lens if you’re speaking directly to your viewers.
- Make sure your sound quality is right by minimizing background noise. Use a wireless mic if you can’t keep the sound close to the microphone.
- Turn on airplane mode before you start filming. Not only will you save on battery power but you won’t be interrupted by calls or notifications.
Conclusion
Everyone can create amazing videos with the right settings and knowledge. These tips can help you create video content that informs and inspires clients, increasing the chances of growing your firm in 2023.
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