The Biggest Worries Solo & Small Law Firms Have This Year

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😰 What keeps solo and small law firm owners up at night? It’s not just about getting more clients—it’s about getting the right ones, staying profitable, and charging what your work is actually worth. Eddie and John unpack the real concerns from this year’s data, from inconsistent revenue to underpricing and marketing misconceptions, and share what successful firms are doing differently to gain stability.

📌 Key Takeaways

  • Many firms are busy—but still not profitable because they undercharge or attract the wrong clients.
  • Profitability isn’t just marketing; it’s positioning yourself as the expert.
  • Charging more isn’t greedy—it’s how you serve with confidence and sustainability.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!