Why Branding Matters for Lawyers

Ralph Lauren, Michael Jordan, JP Morgan – their names are more recognizable than most. And while you as a lawyer may never receive the same worldwide name recognition, you can build your own personal brand in your target market. Here are three ways to do it.

Get a professional looking website. If a potential client is looking for a lawyer, they’re going to search online first. If they find your website, does it inspire confidence? Does it make you look like an expert? Or does your website look like you threw everything together on a free version of a website builder?

On the other hand, if your website is professionally designed, complete with video and free resources available for download, you plant a seed in the visitor’s mind that you’re one of the top lawyers in your field.

Be active on social media. Are you actively posting on social media? Or have your accounts been dormant since the two weeks you adamantly resolved to have a presence?

Having an active social media presence is like running your own television commercials every single day, except you can customize your messages and tailor them to your audience. Only want to target women? Easy. Is your ideal audience wealthy professionals? Done. Social media allows you to target your posts to fit your perfect audience every time.

Participate on Avvo. Avvo is quickly becoming the biggest online resource for people wanting to find a lawyer. If you’re not on Avvo, you could be missing out on potential clients. With Avvo, you have the potential to interact with people looking for legal advice. You can also publish legal guides and showcase your legal accomplishments.

These areas are just the starting point to building a powerful brand. The best part about this is that you don’t have to go it alone. If you’re interested in building your brand, give us a call at (305) 433-4600 and let us guide you through the process.

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John Hinson

John Hinson is a Brand Manager at Spotlight Branding. He works daily to ensure that Spotlight Branding's services are delivered at the highest level. In his spare time, John plays softball and writes travel books.