Many lawyers have a basic understanding of what they need to be doing to market their firm on the internet. They need to be seen and they need to look good. But there’s a whole lot more to it. Unfortunately, there is a lot of misinformation out there, and as a result many lawyers are focused on the wrong areas when it comes to their internet marketing. Here are three examples. Google Rankings Should Not Be Read More

Does your law practice have a presence on social media? If not, you could be missing out on a great channel to stay top-of-mind with your referral sources and your target market. The following is a brief overview of what you need to know about your firm’s presence on social media. What Should You Post? There’s a fine line between being an active participant in the world of social media and over-promoting Read More

There are many thoughts and opinions out there as to what your law firm should be doing on the internet. And while there is plenty of good information available, there are also many misconceptions that are constantly being repeated. In this blog entry I identify four particularly common internet marketing "myths" that many lawyers are told. Myth 1 - You can build a great website for free Can you build your law Read More

Ralph Lauren, Michael Jordan, JP Morgan - their names are more recognizable than most. And while you as a lawyer may never receive the same worldwide name recognition, you can build your own personal brand in your target market. Here are three ways to do it. Get a professional looking website. If a potential client is looking for a lawyer, they’re going to search online first. If they find your website, does it Read More