
Law firms often rely on the same tired call to action (CTA) – asking people to call their firm. They plaster their phone numbers on every social media post, assuming that’s the only way to generate leads. But in reality, this approach can backfire. People start tuning out repetitive CTAs, which can stagnate your social profiles. Instead, lawyers should diversify their CTAs to engage their audience effectively. Let’s explore four alternative CTA strategies lawyers can use in their marketing:
Downloading a Free Resource
Offering a free resource, such as an e-book, whitepaper, or checklist, is a compelling way to entice potential clients to engage with your firm. By providing valuable insights or actionable advice related to your practice area, you can position your firm as a trusted authority in the legal field. Include a CTA prompting visitors to download the resource in exchange for their contact information, allowing you to nurture leads and build a relationship over time.
Encouraging Followers to Share the Post
Social media platforms thrive on user-generated content and engagement. Encourage your followers to share your posts with their networks by incorporating a CTA that emphasizes the importance of spreading valuable information. For example, you could include phrases like “Share this post to help others in need of legal advice” or “Retweet to spread awareness about your legal rights.” By leveraging the power of social sharing, you can amplify your reach and attract new prospects organically.
Having Them Sign Up for an Upcoming Workshop or Webinar
Hosting workshops or webinars is an effective way to showcase your expertise, educate your audience, and generate leads. Promote your upcoming event on social media and include a CTA prompting followers to sign up for the workshop or webinar. Highlight the value proposition of attending, such as gaining valuable insights, learning practical tips, or accessing exclusive content. By encouraging sign-ups, you can expand your email list, nurture leads, and establish meaningful connections with potential clients.
Offering a Free Consultation or Case Evaluation
While the traditional “call now for a free consultation” CTA may seem overused, offering a complimentary case evaluation or consultation can still be an effective strategy. However, instead of simply asking people to call, provide multiple contact options, such as scheduling an appointment online or submitting a contact form. This allows potential clients to choose the communication method that best suits their preferences, increasing the likelihood of engagement.
Diversifying your call to action strategies is essential for effective legal marketing. Tailor your CTAs to align with your firm’s goals and target audience, and track the performance of different strategies to optimize your marketing efforts over time.
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