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📧 How can law firms use email marketing to improve follow-up and book more consultations in 2026? In this episode of Law Firm Marketing Minute, Marc Cerniglia explains how solo and small law firms can transform their follow-up process with simple, strategic email marketing systems that work in the background. Marc breaks down how newsletters and drip campaigns help nurture “not yet” leads, re-engage cold contacts, and keep your law firm top of mind so fewer opportunities fall through the cracks and more leads turn into consultations.
📌 Key Takeaways:
- Why poor follow-up is one of the biggest hidden growth leaks for law firms
- How to use automated email marketing to nurture leads without sounding robotic
- The right way to combine personal touch with scalable drip campaigns
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