What Are the Most Important Functions of a Good Law Firm Website?

November 10, 2017
Jana Eatman

While there are many components to a good law firm website, today we’re going to cover a few of the most important features. You want your website to portray the following three things to potential clients, and anyone who visits your website:

1) Make it clear what you do and who you help. Within the first few seconds that someone is on your website, they should be able to tell what you do, and if you can help them or not. This means having your brand front and center, and getting straight to the point with the service you provide. Take this website for example:

A potential client doesn’t have to dig around this website to find the information they want, it’s all on the homepage. They are “Criminal Defense Attorneys in Atlanta, Georgia” and visitors to this website know right off the bat if they’re in the right place.

At first glance, you can tell that this website is for a law firm that deals with Criminal Law in Atlanta. All that information is plainly visible, without making potential clients dig through several pages to see if you can help them. Now that they know what you do, time to establish credibility…

2) Make you look like an expert. So visitors on your website know who you are, what you do, and that you might be able to help them with their legal issues. But what is going to set you apart from all the other lawyers in your area and niche? You can do this in several ways:

  • Build up a library of blog posts that you’ve written on articles related to your practice area. Even just having various blog titles relevant to your state and niche will convince visitors that you’re extremely knowledgeable, which you are!
  • Film several FAQ videos of questions that you get asked regularly. Again, you’re establishing credibility and showcasing your knowledge of the exact subject that your website visitors are looking for.
  • Give away free resources. This may seem counterintuitive, but by providing free information, it shows that you care about people being informed, and sincerely want to help them. And it demonstrates your expertise in the process. This feeds right into my final point…
This attorney explains her free resource to potential clients. She also promotes her blog posts, which again, showcases her expertise in this field.

3) Engage and educate your visitors. That free resource makes you look extremely credible, whether it’s an infographic, multi-page report, or helpful tips for potential clients in a legal pickle. Once they know that you’re the expert, and not just another one of the over 1.3 million lawyers in the country, they’ll seek out your help with a sense of urgency.

You also want to engage your visitors with a website that catches their attention and lets them interact with your design instead of begrudgingly scrolling through un-engaging text. A modern design will also demonstrate that you take your practice seriously and that you’re actively engaged.

This website has a video to visually engage the visitor, appealing graphics to grab your eye, and interactive drop down menus for easy navigation. 

While there are plenty of other aspects to a law firm website that we recommend, these are a few of the top priority features that your website should definitely include. If you have any other questions about how to make your website stand out, let us know.

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Jana Eatman

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