🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
💡 If your firm serves more than one type of client, you can’t afford one-size-fits-all messaging. In this episode, Danny Decker breaks down exactly how to create specific client avatars for each practice area—and why this clarity is the key to stronger, more effective marketing. Whether you’ve got three services or thirty, this episode simplifies the strategy.
📌 Key Takeaways
- Learn why each practice area needs its own client avatar.
- Discover how client questions shape your content strategy.
- Find out how to focus your messaging without losing your range.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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