🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
🧠 Conversion isn’t magic — it’s momentum. In this episode, Eddie and Mike dismantle the fantasy that one ad, one landing page, or one big idea is all you need to bring in clients. From the myth of overnight success to the real science of touchpoints and repetition, they reveal why winning in marketing (and business) is all about 1,000 small moves — not one giant leap.
📌 Key Takeaways:
- Most conversions happen after 7–12 interactions — not on the first touch.
- One ad won’t save your firm — build a full system.
- Every sentence, every idea is a step toward trust and conversion.
📆 Schedule Your Strategy Session
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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