How Meta’s Ad System Just Got Personal

🎙Listen on SpotifyApple Podcasts, or wherever you get your podcasts!

🚀 Meta just changed the rules of the ad game—again. In this episode, Daniel, Eddie, and Mike break down Meta’s new “Andromeda” update and how it shifts ad delivery from broad audience targeting to hyper-personalized user experiences. If your law firm relies on paid ads or plans to, this is essential listening.

📌 Key Takeaways

  • Meta is moving from audience cohorts to individualized ad delivery.
  • The “Andromeda” system uses advanced signals for better targeting.
  • This shift could impact how small law firms market to potential clients.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!