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2022 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Ready to take your content to the next level? Our March MasterClass is going into uncharted territory with this weeklong challenge designed to help you build out a content calendar that will help you:

  • Increase referrals
  • Stay top-of-mind with your audience
  • Elevate your firm’s expertise
  • And more!

When you register by filling out the form below, you’ll be given a link to access the challenge’s Facebook group.

NOTE: The Facebook group is where the entirety of the challenge will take place! We’ll be posting videos there with each day’s instructions, as well as holding live videos and hangouts with our team to help you out along the way.

We know that you know you need content marketing, but we also know that, as you get busier and busier, it’s one of the first things you put on the backburner. This challenge is designed to encourage and guide you along to actually get a professionally mapped-out content calendar created.

Check out the agenda below!

Day 1 – Friday, March 18th: We’ll outline the full program, what to expect, and let you know when you can meet with us one-on-one and in group sessions. We’ll also give out your first assignment!

Day 2 – Monday, March 21st: We’ll help you identify the most common questions you receive to help you come up with informative, evergreen blog topics.

Day 3 – Tuesday, March 22nd: We’ll have a group session with one of Spotlight Branding’s copywriters where you’ll get tips on their writing process and an opportunity to ask questions.

Day 4 – Wednesday, March 23rd: The next part of the challenge begins with tips on how to make videos out of these topics!

Day 5 – Thursday, March 24th: “Office Hours,” where you’ll have access to our team throughout the day to answer any questions you may have.

Day 6 – Friday, March 25th: Challenge complete! We’ll have a big group session in the afternoon with final tips on how to incorporate your new content calendar into your marketing strategy.

Enter your info into the form below and get locked into the challenge!

Content Calendar Challenge

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