🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
📚 What if writing a book could do more for your law firm than any networking event ever could? In this episode, Mike interviews attorney and self-published author Joel Ankney, who shares how becoming an author helped him attract better clients, land speaking gigs, and build a more authentic, sustainable brand—all without traditional marketing tactics. Whether you’re an introvert, a legal tech skeptic, or just tired of the same old strategies, this conversation opens the door to a bold, book-based path forward.
📌 Key Takeaways:
- Self-publishing can be a powerful branding tool for solo and small firm lawyers.
- A book creates instant credibility, even if no one reads it.
- Writing discipline—not publishing complexity—is the real challenge (and opportunity).
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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