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2022 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Referral VIP

If you are considering sending a referral to us, thank you so much! As in any business, referrals are the very best compliment. We have set up this special “Referral VIP” page in order for you to easily send us a referral.

When you fill out the form, it notifies our team and we are able to give preferential attention to your referral. While we certainly value all types of incoming leads, we like to make sure that personal referrals get that hint of extra attention. After all, you trusted us enough to send us a referral, and we want to make sure we do our best to live up to the trust you have placed in us.


Submit your referral here. Thank you!

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