🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
✍️ Think copywriting is just about sounding professional? Think again. In this episode, Danny Decker and Eddie Dzialo join host Mike Pelletier to break down what legal marketers really need to know about writing persuasive copy. From overcoming lawyer-brain to learning how to sell with every sentence, this is your crash course in turning words into action—without losing your audience along the way.
📌 Key Takeaways:
- Why writing like a lawyer turns readers away.
- How to shift from “explaining” to “persuading.”
- Practical strategies to make your copy skimmable and powerful.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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