Your Time Is Valuable, So Don’t Waste It! Resolve to Delegate in 2022

How much do you think your life would change if you had a personal robot? We’re not talking about Siri or Alexa. We mean a little machine that followed you around the office and did everything you asked. It could get you coffee, send client emails, and even create lead magnets for your firm’s website. Imagine how much more free time you’d have! 

The perfect personal robot may not exist yet, but you can reap the same benefits by doing two simple things in your firm this year: delegating and automating. 

As a business owner, we know you probably want to stay in control of EVERYTHING at your firm, even the menial tasks like sending client emails and updating your CRM software. This firm is your baby, after all. But the truth is that spending 40, 50, 60, or 70 hours doing your legal work and these repetitive tasks is a waste of your valuable time. 

Think of it in terms of dollars. You might bill with flat fees at this point, but imagine for a moment you’re still using billable hours. How much would you have made if you spent that hour and a half of data entry doing legal work instead? Congratulations — that’s how much your company is shelling out for you to sit in front of the computer. 

Of course, delegating and automating don’t just have monetary benefits. You don’t have to use the time you free up to do more case work. Instead, you can spend it brainstorming about the future of your business and setting yourself up for success. Do you want to expand your offerings within your legal niche, maybe by creating a DIY legal kit for startups (if you focus on business law)? How about a semiannual checkup program for legal documents (if you’re an estate planning lawyer)? You’ll have the hours to do that! 

You’ll also have the option to simply relax, enjoy outings with your family, or explore your hobbies in the time you free up. This freedom is the perk of owning a business, and you should take advantage of it. You didn’t start your firm so you could work yourself to death. 

At this point, you’re probably thinking, “Okay so I’ll delegate and automate. How do I start?” Well, it’s easier than you think. First, look over your day-to-day tasks and highlight the ones you’re comfortable passing on (like data entry) and/or those that smart technology can take care of (like sending follow-up emails to clients). Then, match these tasks with either people on your team who are good fits to handle them or tech services. 

You may already have some of these automation technologies available via your current CRM software. Most of these software programs have dozens of capabilities, including apps and integrations you might not be aware of. Take some time to research the options you’re already paying for and implement time-savers where you can. 

Here at Spotlight Branding, we rely on our CRM to automatically record interactions on our website and follow-up with leads and clients through a series of emails depending on what they click. You may have gotten some of those emails yourself without ever realizing our personal robot wrote them. If you delegate and automate as much as possible in 2022, you’ll move your business further forward than ever before.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!