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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Accessibility Statement for SpotlightBranding.com

Spotlight Branding is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone, and applying the relevant accessibility standards.

Measures to support accessibility

Spotlight Branding takes the following measures to ensure accessibility of SpotlightBranding.com:

  • Employ formal accessibility quality assurance methods.
  • Include all accessibility technologies provided by the Userway accessibility plugin on our website (userway.org)

Conformance status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA. SpotlightBranding.com is not assessed with WCAG 2.1 level AA. Not assessed means that the content has not been evaluated or the evaluation results are not available.

Feedback

We welcome your feedback on the accessibility of SpotlightBranding.com. Please let us know if you encounter accessibility barriers on SpotlightBranding.com:

We try to respond to feedback within 1-2 business days .

This statement was created on 11/19/2019 using the W3C Accessibility Statement Generator Tool.