Your Marketing Needs This, But You’re Not Going to Like It

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Why Failure Is the Secret Sauce
Failure isn’t just inevitable in marketing and business—it’s essential. In this episode, Smike, John, and Sofia tackle the uncomfortable truth: your marketing will fail. But don’t panic! Each misstep is a goldmine of insight, moving you closer to success. Learn how to embrace failure, extract its lessons, and turn setbacks into strategic wins.

📌 What You Will Learn:

  • Why Failure is Non-Negotiable: Discover why 90% of marketing initiatives miss the mark—and why that’s okay.
  • The Art of A/B Testing: How constant experimentation leads to breakthroughs, even when half of it flops.
  • Turning Losses Into Wins: Practical tips to reframe failure as the ultimate growth tool. 

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!