You may be the most prolific, brilliant Twitter user on the planet –but it doesn’t matter if your tweets are not reaching your audience. Frankly, Twitter isn’t worth the time or effort if your tweets are just floating off into the void and not resonating with real people.
We spend a lot of time on Twitter, and unfortunately this seems to be the case for most business owners. They may have a well-designed profile and even tweet regularly… but there is a lack of engagement which suggests that most of their tweets aren’t connecting with their audience.
So what can you do to help your tweets reach a larger audience? Below are four tips.
Use #hashtags. Hashtags are important because they allow you to reach an audience much larger than your base of followers. Using the hashtag #QuickBooks, for example, would cause your tweet to show up for any user that is searching for the phrase “QuickBooks”. As you’re creating tweets, try to use a hashtag or two that will cause a larger audience to find your tweets. This is especially valuable if you can tap into a popular hashtag and relate it to your business.
Write compelling copy. On Twitter, you’ve got 140 characters to connect with your audience. So use them wisely. You are far more likely to generate retweets if your tweet is clearly and concisely worded. Twitter is fast-paced, so if your audience can’t quickly figure out your message and understand why it’s relevant to them, they aren’t going to bother. Be as simple, clear, and hard-hitting as you can.
Interact with others. It is much easier to reach a large audience if you have a base of individuals who will retweet your tweets or engage in conversation with you. But for this to happen, it’s important that you develop these relationships. It can be as simple as saying “thanks!” when someone retweets or “favorites” one of your tweets. In addition, look for opportunities to answer questions that others may be asking. This makes it far more likely that your audience will pay attention to your tweets, and in turn share them with their audience.
Optimize the time of day you’re posting. Finally, try posting at different times throughout the day and evening and see if you spot a trend. For some of our clients, the time of the day doesn’t make much of a difference. But others have found that it really does matter – that tweeting in the evening is far more effective than tweeting in the morning, for example. Once you figure this out, there are plenty of tools available that will allow you to schedule your tweets to go out at whatever time you’d like.
If you’re going to invest time and energy into Twitter, shouldn’t you do everything you can to make sure that people are actually seeing what you’re tweeting? These tips will help – but please give us a call today if you’d like to learn more!
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